Providing your staff with "the right tools for the job" is a mantra often invoked for technology-reliant staffers like developers or designers. It also applies to your sales team -- and this does not just mean giving them a fancy telephone. To get the most out of your salespeople, you should consider Target.

Target makes your sales efforts more efficient by combining very specific sales-focused tools with a wide range of features commonly available in separate pieces of software. By bringing them all together, sales force automation applications simplify management and tracking of your sales efforts, give you a better understanding of your marketing successes and weakness, and facilitate better teamwork and sharing of information throughout your organization.

With Target: Managers can carefully track their sales team's activities through the entire pipeline. Sales Managers already know which employees are selling and which are struggling. Managers can locate choke points in the sales process and work to overcome them. Creating and Implementing a consistent sales process to ensure that important steps are not overlooked. Built-in workflow and routing, shared contact databases, and improved reporting. You could see 15% to 35% gains in sales productivity due to improved efficiency and better targeting of leads.

Target is an on-line, easy to use repository for all of your sales opportunity and activity data. In real time, in a team environment, sales managers and salespeople track activity as suspects and prospects move through the sales cycle. Everyone is accessing the same centrally managed database, which forms the basis for point-and-click reporting of activity, collaboration, forecasting, and marketing analysis. Target can even be used as a workflow application to ensure that the ball is not dropped on complex projects.

Target is built upon a highly evolved framework and architecture - SCOEPI and extended form of RUP methodologies & process - AIM (AIT Implementation Methodology). Target also is point-and-click configurable, enabling the rapid deployment of sophisticated solutions without the need for expensive, time-consuming programming.

Target allows you to capture a variety of data on not just the contact, but the nature of the opportunity in terms of volume, timing and probability of close, as well as specific actions taken to close the deal and what is upcoming. When entering data, you have the choice of several pull-down values that you specify in order to make data entry easier and maintain its integrity. You also have multiple custom fields available and access to any number of custom web reports with just few mouse clicks.

As a sales manager, in addition to all the salesperson functions, you may track activity by date range. All records with changes during the specified range will be listed for you to view at a mouse click, along with the identity of the salesperson "owning" the project. You can even generate a full set of Call Reports on demand. These tools enable a great reduction in field reporting requirements and reduces the large amount of process redundancy, caused by lack of appropriate tools, found in most sales organizations. The manager gets more comprehensive information whenever he needs it without the rep having to develop a separate report.

No matter what industry you’re in, Target can help you make the most of your time by keeping track of your valuable prospects and customers. Although Target features may vary from system to system, they usually carry similar features to help you track prospective customers and maintain excellent relationships with existing customers.

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