Many magazines, newspapers, and other publications were early adopters of web based technology. The constant debate for many publications has been a balance between attracting customers through the web by providing services and content and preserving the readership of their print publications. In our experience, some publications want to provide as much content as possible on the web, while others are more comfortable providing online content that supplements the print publication.

ePublish is a powerful and user-friendly system for tracking print distribution and circulation. It uses many principles from customer relationship management (CRM) systems, but in a way specific to print publishers. Based on the powerful j2ee technology and MySQL as the backend database server, ePublish is the ideal CRM solution for all priting and publications business. Built from the ground up around a MVC framework, it can be deployed on any servlet container or Application Server, such as Tomcat, Resin and JBoss. The design and implementation make ePublish easy to customize and extend.

ePublish will offer you: Information about what you produce and the people to whom you provide it. Information about specific products such as books or individual issues of what you produce, specific distributors and specific sellers, and tracking of these items from contract to order to shipment to return. Communications, including records of incoming messages from various sources, outgoing emails to individuals, and newsletters. User information including usernames, passwords, preferences and permissions.

No matter what your strategy, AIT has worked with clients in this area to develop innovative solutions to industry challenges. Some of the issues we have addressed include:

• Create new revenue streams from value added web-based services to advertisers and the publication readership.

• Provide real-time direct leads and analytics to gauge performance of both online and off-line advertisements.

• Streamline site maintenance through advanced content management tools and workflow applications.

• Create valuable communities around common interests of the audience.

• Build brand equity and improve readership retention.

• Utilize print medium to increase web users and web to increase publication readership.

• Create valuable user profiles with detail interest derived from usage activity and online and offline data collection methods.

• Facilitate the growth and management of email lists, and manage email campaigns and track their effectiveness.

• Track site user behavior and vital site metrics for better decision making intelligence.

One of the great benefits of using ePublish is that; it enables publishers to achieve a realistic ROI. ePublish provides essential business models and marketing tools, previously used or developed by dozens of other publishers closely matching your publication’s circulation and DMA.

ePublish is built upon a highly evolved framework and architecture - SCOEPI and extended form of RUP methodologies & process - AIM (AIT Implementation Methodology). ePublish also is point-and-click configurable, enabling the rapid deployment of sophisticated solutions without the need for expensive, time-consuming programming.

ePublish runs on the server computer. Users access it through their web browser on their workstation. The only requirement for the server computer is that it runs Windows operating system. The only requirement for a workstation is that it has a web browser installed.

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